Sökning: "Malin Puschmann Maajaakkola"

Hittade 2 uppsatser innehållade orden Malin Puschmann Maajaakkola.

  1. 1. Förändring i praktiken : En narrativ studie kring institutionaliseringen av redovisningspraktiker inom hållbarhetsrapportering

    Master-uppsats, Örebro universitet/Handelshögskolan vid Örebro Universitet

    Författare :Malin Puschmann Maajaakkola; David Uddmyr; [2021]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  3. 2. Consumer attitudes towards environmental marketing : A study regarding consumer attitudes towards environmental marketing within the milk- industry

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Mervenur Özalp; Malin Puschmann Maajaakkola; [2020]
    Nyckelord :Environmental marketing; consumer scepticism; premium price; green consumer; consumer attitudes; subjective norms; consumer behaviour; loyalty; perceived consumer efficiency; knowledge.;

    Sammanfattning : Due to modern consumption-levels being too high, researchers claim that there is a need for sustainable marketing as well as a change in consumer attitudes towards sustainability. The purpose of this study is to examine how environmental marketing on everyday commodities such as milk affects consumer attitudes, as well as to find out which are the most influential determinants affecting these attitudes. LÄS MER