Sökning: "Malin Stax"

Hittade 1 uppsats innehållade orden Malin Stax.

  1. 1. Uncovering the Motivations for Creating Brand-Related UGC on Instagram : A Study within the Apparel Industry

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Amy Vong; Malin Stax; [2017]
    Nyckelord :UGC; User-Generated Content; Electronic Word-of-Mouth; eWoM; Social Media; Instagram; Instant Messaging; Qualitative Content Analysis;

    Sammanfattning : Background The emergence of the Web 2.0 has enabled users to create and distribute content on social media platforms. As consumers depend increasingly on each other when gathering and evaluating information, they are becoming influential on brand activities by producing UGC and eWoM. LÄS MER