Sökning: "Malin Stax"
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1. Uncovering the Motivations for Creating Brand-Related UGC on Instagram : A Study within the Apparel Industry
Magister-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Background The emergence of the Web 2.0 has enabled users to create and distribute content on social media platforms. As consumers depend increasingly on each other when gathering and evaluating information, they are becoming influential on brand activities by producing UGC and eWoM. LÄS MER
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