Sökning: "Malin dott"

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  1. 1. "Att swipea tills tummen blir trött" - En kvalitativ studie om hur konsumtionsfaktorer kommer till uttryck på dejtingapplikationen Tinder

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Hanna Ternström; Malin Dott; [2015]
    Nyckelord :Strategic communication; Tinder; Consumption; High-technology; Smartphone; Online dating; Online dating application; Personal marketing; Personal Branding; Bauman; Social Sciences;

    Sammanfattning : This study intends to increase the understanding of students' usage of the online dating application Tinder and how consumption and personal marketing manifests themselves on the application. This study was conducted from a user perspective and the empirical material has been acquired through focus group interviews, which subsequently were thematised. LÄS MER