Sökning: "Management fashion trend"

Visar resultat 16 - 20 av 21 uppsatser innehållade orden Management fashion trend.

1. 16. Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good

   Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Författare :Aida Bador; Sarah Low Pei San; Meriem Manouchi; [2010]
   Nyckelord :Cause-related marketing; Corporate Social Responsibility; Fashion Retailers; Altruistic Behaviour; Purchase Intention;

   Sammanfattning : The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion industry. LÄS MER

3. 17. En jämförelse mellan H&M & Zara´s förmåga att leverera ett snabbt mode : Gentemot kundens uppfattning

   Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :Hedvig Larsson; Pauline Ogheden; [2009]
   Nyckelord :fast fashion; purchase strategies; quick response; costumer perspective;

   Sammanfattning : During the last year there has been a globalization of trade. Because of the development ofmore sophisticated information's - and communication technology the boundaries and thephysical distance have been smeared out between company as well as countries. Furthermoreit generates that many companies have restructured to global value chains. LÄS MER

4. 18. Hot or Not? - scrutnizing the balanced scorecard from a management fad & fashion perspective

   D-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Christian O Andersson; Erik Seiving; [2008-07-01]
   Nyckelord :;

   Sammanfattning : Background and problem: A well established truth in the world of business is that companies need management control systems (MCS) in order to ensure the maximization of shareholder wealth, however, it is extremely hard – perhaps impossible – to design “the optimal MCS”. Consequently, it is not surprising to see that there is a multitude of management tools out there, many of which have been criticized of being fads. LÄS MER

5. 19. Co-Branding as a Tool for Strategic Brand Activation - How to Find the Ideal Partner; An Explanatory Case Study in the Fashion and Design Sector

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Antonia Kohlbrenner; Natalia Dorozala; [2008]
   Nyckelord :Co-Branding; Brand Activation; Relationship Marketing; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering, Co-Branding, Consumer-Brand Relationships Empirical data: Interviews with expert consultants and company representatives (adidas, BMW, BMW MINI, Diesel, H&M, Opel, Philips, Sharp, Volkswagen) Conclusion: Partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. LÄS MER

7. 20. What to do when forecasting seems out of fashion? : A study on a fast growing fashion company

   Magister-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Johan Martinsson; Johan Stighagen; [2007]
   Nyckelord :;

   Sammanfattning : Problem: The Fashion Company (TFC) is a Swedish fast growing Fashion Company with suppliers and customers all over the world. Until now, TFC has kept up a reputation of a reliable distribution process to customers in which delivery dates are continuously met. LÄS MER