Sökning: "Managerial Approach"

Visar resultat 1 - 5 av 665 uppsatser innehållade orden Managerial Approach.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  4. 3. Do Swedish fund managers create value? A study on the skill of fund managers of actively managed Swedish funds

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Charlie Blidén; Christoffer Wielbass; [2024]
    Nyckelord :Managerial Skill; Mutual Funds; Value Added; Crisis and No-Crisis; Green and Brown Funds;

    Sammanfattning : This thesis investigates the performance and skill of fund managers in the Swedish mutual fund industry, challenging the traditional view that actively managed funds underperform the market. Utilizing a novel approach, the study defines skill as 'realized value added', which incorporates gross alpha and assets under management. LÄS MER

  5. 4. PAY TRANSPARENCY AND BARGAINING POWER: A MIXED-METHODS STUDY.

    Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Axèle Arricot; [2023-10-20]
    Nyckelord :Pay transparency; bargaining power; gender pay gap; social comparison.;

    Sammanfattning : Through a mixed-methods approach consisting of a European-wide survey and qualitative interviews, while using a multinational company as my case study, I explore employees´ perceptions of pay transparency as an effective action to close the gender pay gap. I argue that women´s perceived weaker bargaining power, spurring from gendered social norms, is preventing them from reaching similar pay levels to that of men, as well as managerial positions in which they represent a minority, which participates in upholding the gender pay gap. LÄS MER

  7. 5. ATTRAHERA OCH BEHÅLLA REKRYTERARE - En kvantitativ undersökning inom rekryteringsbranschen om vad medarbetare uppskattar hos arbetsgivare

    Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

    Författare :Johanna Kalered Martinsson; Thyra Svensson; [2023-09-13]
    Nyckelord :Employer Branding; Employer Value Propositions; Generations; Human Resource Management; Talent Attraction;

    Sammanfattning : This study aims to investigate which employer value propositions, EVPs, are valued most highly by employees in the recruitment industry. The study's purpose is further extended to examine whether generational differences can be observed in the evaluation of EVPs. A quantitative approach with a questionnaire survey was used. LÄS MER