Sökning: "Managerial Fashion"
Visar resultat 1 - 5 av 41 uppsatser innehållade orden Managerial Fashion.
1. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector
Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)Sammanfattning : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. LÄS MER
2. Returning fashion items has never been easier : A qualitative multiple case study regarding the challenge of designing a return policy that benefits the consumer, the corporation and the environment
Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)Sammanfattning : An escalating concern about the environment amongst the general population, businesses trying to make their way forward on the hunt for market shares and profitability, and customers that nowadays are used to extreme flexibility in their purchase and return process due to the immense growth of e-commerce. These observations can all be considered facts, but do they correlate with each other when a customer tries on a pair of pants and decides to return them to the retailer? The purpose and reason for why this thesis was conducted was to gain an understanding of how fashion e-tailers in Sweden balance the needs of consumers, company finances and environmental concerns when designing their return policy. LÄS MER
3. Managing the implementation of sustainable polyurethane (PU) coating for functional wear
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : The purpose of this study is to explore the practical implementation of a commercially available sustainable alternative to conventional polyurethane (PU) textile coating for functional outerwear garments with protection from rain and snow. In addition, this study will identify the key consideration areas which should be taken into account during the managerial decision-making process of implementing the sustainable PU coating. LÄS MER
4. Management approaches towards remote teams in new computer hardware product development
Master-uppsats, Blekinge Tekniska HögskolaSammanfattning : The purpose of this study is to investigate how remote teams for new computer HW product development can be managed. Remote collaboration brings a lot of challenges, such as communication gaps, time zone differences, and a lack of face-to-face connection. LÄS MER
5. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. LÄS MER
