Sökning: "Manishka Ramnarain"

Hittade 1 uppsats innehållade orden Manishka Ramnarain.

  1. 1. Consumer attitudes toward mobile advertising : A study of the Dutch youth.

    Magister-uppsats, IHH, Företagsekonomi; IHH, Marketing and Logistics

    Författare :Manishka Ramnarain; Kirsten Kamphuis; [2012]
    Nyckelord :Advertising; Consumer Attitudes; Dutch Youth; Marketing; Mobile Advertising; Mobile Marketing; The Netherlands;

    Sammanfattning : Purpose: To study the Dutch youth’s perceptions on and attitudes toward mobile advertising. Background: Consumers are living within a media saturated environment, which limits the effectiveness of advertising. This has led to advertising clutter, most prevalent in traditional mass media. LÄS MER