Sökning: "Manishka Ramnarain"
Hittade 1 uppsats innehållade orden Manishka Ramnarain.
1. Consumer attitudes toward mobile advertising : A study of the Dutch youth.
Magister-uppsats, IHH, Företagsekonomi; IHH, Marketing and LogisticsSammanfattning : Purpose: To study the Dutch youth’s perceptions on and attitudes toward mobile advertising. Background: Consumers are living within a media saturated environment, which limits the effectiveness of advertising. This has led to advertising clutter, most prevalent in traditional mass media. LÄS MER
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