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1. När organisationer berättar : En multimodal kritisk diskursanalys av Airbnbs Corporate storytelling
Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : Today the society is bombarded with advertisement, and therefore it is a great challenge fororganizations to reach the audience with their message. One way for organizations to distinguish themselves from others is to create a story and build their marketing around that story. LÄS MER
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