Sökning: "Marc Astbury"

Hittade 2 uppsatser innehållade orden Marc Astbury.

1. 1. Foreign Market Entry Strategies: A Study ofBorn Global B2B SME’s

   Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :MARC ASTBURY; MARIUS LUX; [2017]
   Nyckelord :;

   Sammanfattning : .... LÄS MER

3. 2. Foreign Market Entry Strategies: A Study of Born Global B2B SME’s

   Magister-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

   Författare :Marc Astbury; Marius Lux; [2017]
   Nyckelord :Born Global; fitness industry; German market; market entry strategy and small and medium enterprise;

   Sammanfattning : The global market place is becoming ever more accessible. Internet and communication technologies are opening up new opportunities for firms of all configurations. Based on that, this research will focus on Born Global business-to-business (B2B small, medium enterprises (SME) entering in the German market. LÄS MER