Sökning: "Marco Antonio Pinzón Cubillos"

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  1. 1. In Bed with CSR : - A study of corporate philanthropy

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Marco Antonio Pinzón Cubillos; Carl-Johan Blom; [2009]
    Nyckelord :CSR; corporate philanthropy; competitive advantage; business ethics; corporate and society; profitable CSR; branding; strategic CSR;

    Sammanfattning : Today, companies permanently need to implement solutions aimed at generating competitive advantage that allow them to survive and be successful in ever changing and demanding markets. Therefore, to focus on customers is a common denominator for organizations, aiming to meet their needs and satisfy their expectations. LÄS MER