Sökning: "Marco Fröhlke"
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1. What factors influence a consumer's intention to use a mobile device in the grocery shopping process?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The worldwide exponential increase in smartphone penetration has changed the way in which many consumers shop, as their personal device is more frequently used as a shopping tool. Retailers now have to consider the integration of this technology in their omnichannel strategy. LÄS MER
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