Sökning: "Marco Fröhlke"

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  1. 1. What factors influence a consumer's intention to use a mobile device in the grocery shopping process?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Marco Fröhlke; Liv Pettersson; [2015]
    Nyckelord :TAM; Sweden; Grocery Retailing; Technology Acceptance Model; m-commerce adoption; m-commerce; m-shopping; Business and Economics;

    Sammanfattning : The worldwide exponential increase in smartphone penetration has changed the way in which many consumers shop, as their personal device is more frequently used as a shopping tool. Retailers now have to consider the integration of this technology in their omnichannel strategy. LÄS MER