Sökning: "Marcus Funke"
Hittade 1 uppsats innehållade orden Marcus Funke.
1. The Risks of Shock Advertising for Non-profit Organizations : A qualitative study of the effects of shock advertising on consumer processing and evaluation
Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : The use of shock advertising as a means to attract consumers’ attention has been prevalent during the last decade. This is especially true in the case of non-profit organizations, where consumers are more lenient to incongruent and explicit imagery. LÄS MER
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