Sökning: "Marcus Kempff"

Hittade 1 uppsats innehållade orden Marcus Kempff.

  1. 1. Improving Branding Efforts Among Startups by Understanding Brand Identity and Brand Image : A Multi-Case Study on Startups

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Marcus Kempff; [2018]
    Nyckelord :Brand Identity; Brand Image; Startups;

    Sammanfattning : Two different subjects that have been well researched over the last couple of decades are branding and startups. The intersection of these two subjects has however not been covered nearly as much. Some researchers go as far as claiming it to be an oxymoron. LÄS MER