Sökning: "Marcus Löfvenberg"
Hittade 1 uppsats innehållade orden Marcus Löfvenberg.
1. Luxury experience offline and online - A qualitative study of luxury experience from offline to online through the paradox
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : This study has aimed to problematize how luxury retail brands transfer luxury experience from offline to online and to contribute with knowledge on how they visually communicate in two different communication mediums. This study has been based on two research areas within luxury retail brands, visual merchandising and online visual merchandising. LÄS MER
Resultatsidor:
1