Sökning: "Marcus Mårdh"

Hittade 2 uppsatser innehållade orden Marcus Mårdh.

  1. 1. Drömmar om Glas : En skildring av skapandeprocessen av en kulturell mötesplats

    Magister-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Författare :Elin Karlsson; Marcus Mårdh; [2012]
    Nyckelord :Entreprenörskap; Samhällsentreprenörskap; Cultural Planning; Identitet;

    Sammanfattning : Introduction: How to implement and integrate cultural aspects in strategy making and planning in order for cities and regions to reap both social and economic benefits has been widely discussed in recent years. This method of working with culture, both as an economic, as well as an identity strengthening tool has come to be labeled as cultural planning. LÄS MER

  2. 2. Att scanna eller inte scanna : En studie om neuromarknadsföringens potential som komplement till eller ersättning av enkät, intervju och fokusgrupp.

    Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Författare :Per Adolfsson; Marcus Mårdh; Fredrik Sandevärn; [2011]
    Nyckelord :Marketing research; Neuromarketing; Survey; Focus group; Interview; Validity; Triangulation;

    Sammanfattning : In order to stay competitive and to be the first choice for customers in a world driven by a high level of competitive advantage, it is important for companies to stay ahead of the competition by conducting thorough market research. Even if this tends to be the case, many products still fail when reaching the market, leaving companies with great losses. LÄS MER