Sökning: "Marcus Norrving"

Hittade 1 uppsats innehållade orden Marcus Norrving.

  1. 1. In search for something "real" - consumers' perceptions of authenticity in regional food brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Kristopher Stenkula Wilbur; Marcus Norrving; [2006]
    Nyckelord :authenticity; cultural capital; regional food; consumer perception; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Marketing research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to market their products as being authentic. LÄS MER