Sökning: "Marcus Wehinger"

Hittade 2 uppsatser innehållade orden Marcus Wehinger.

1. 1. Why consumers engage in eWOM : motivation to conduct research online and post online reviews

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Alexandra Lulek; Marcus Wehinger; [2015]
   Nyckelord :eWOM; online reviews; communication; buying decision process; motivations; personalitie; eWOM; onlinerecensioner; kommunikation; köpprocessen; motivationer; personligheter;

   Sammanfattning : The purpose of this study was to provide a better understanding why consumers conduct research online and post online reviews. This was achieved by finding relationships between the two phenomena presented above. The study used a cross-sectional design since little was known about the relationships within the chosen research area. LÄS MER

3. 2. A comparable checklist for Swedish SMEs BPO to China : How to tame the Chinese dragon

   Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Caroline Hasl; Marcus Wehinger; [2015]
   Nyckelord :Offshore outsourcing; BPO; SME; Sweden; China;

   Sammanfattning : The purpose of this research was to examine the Swedish SMEs outsourcing behavior and the Chinese outsourcing vendors’ service offering to compose a comparable checklist. The comparable checklist is used to match the needs from the Swedish side with the offerings from the Chinese side. LÄS MER