Sökning: "Marcus Widell"

Hittade 2 uppsatser innehållade orden Marcus Widell.

1. 1. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Marcus Widell; Guzmán Marco; [2020]
   Nyckelord :;

   Sammanfattning : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. LÄS MER

3. 2. What Factors Affect a Consumer’s Purchase Decisions and Perceptions of Sponsored Products in Esports Within Sweden?

   Kandidat-uppsats, Umeå universitet/Företagsekonomi

   Författare :Jocelyn Charraud; Marcus Widell; [2019]
   Nyckelord :sponsorship; esports; perceptions;

   Sammanfattning : Problem: Esports budgets and earnings have significantly increased in the past years whichhas increased the level of involvement of corporate sponsors in esports. Ironically, researchaimed at sponsorship within esports is not so abundant. LÄS MER