Sökning: "Maream Salem"

Hittade 1 uppsats innehållade orden Maream Salem.

  1. 1. Det vilseledande i det dolda : En kvalitativ studie om småbarnsföräldrars upplevelser gentemotdold marknadsföring vid köp av barnkläder

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Helen Giragossian; Maream Salem; [2021]
    Nyckelord :Hidden marketing; social media; parents of young children; influencers; marketing; attitudes.;

    Sammanfattning : Purpose: The purpose is to create an understanding of parents of young children's attitudes to hidden marketing when buying children's clothing and to investigate how parents of young children experience the design of product presentations in hidden marketing. Theoretical reference frame: The theoretical framework of this study is based on different theories and concepts that concern the field of study. LÄS MER