Avancerad sökning
Hittade 1 uppsats som matchar ovanstående sökkriterier.
1. Det vilseledande i det dolda : En kvalitativ studie om småbarnsföräldrars upplevelser gentemotdold marknadsföring vid köp av barnkläder
Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : Purpose: The purpose is to create an understanding of parents of young children's attitudes to hidden marketing when buying children's clothing and to investigate how parents of young children experience the design of product presentations in hidden marketing. Theoretical reference frame: The theoretical framework of this study is based on different theories and concepts that concern the field of study. LÄS MER
Resultatsidor:
1