Sökning: "Margaux Karmestål"

Hittade 2 uppsatser innehållade orden Margaux Karmestål.

1. 1. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
   Nyckelord :Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

   Sammanfattning : The aim of this research was to explore if the effect of impulse buying on returns is impacted by social media and the usage of influencer promotional codes. Moreover, to explore what possible managerial implications there are for clothing retailers in relation to their returns management processes and influencer promotional activities on social media. LÄS MER

3. 2. REPLACE OR REPAIR? -A study of if fast fashion repair concepts like H&M Take Care can affect the intentions to repair clothing

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Malin Ficks; Margaux Karmestål; [2019-06-20]
   Nyckelord :Fast Fashion; Product-Service Systems; Sustainable Consumption; Theory of Planned Behaviour;

   Sammanfattning : Overconsumption and an increasing disposal of clothes is a troublesome development in the fast fashion industry, where millennials are major contributors. As there is a need for a major shift towards more sustainable consumption, product-service systems in the shape of in-store repair stations, like Take Care by H&M, is interesting to investigate. LÄS MER