Sökning: "Maria Agustina Carbone"

Hittade 2 uppsatser innehållade orden Maria Agustina Carbone.

1. 1. Ideologies Mediating Brands Taking a Political Stance: A Socio-cultural Perspective on How Consumers Draw from Different Ideologies in their Meaning-making of Brands that Take a Political Stance

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Maria Agustina Carbone; Agnes Ýr Pétursdóttir; [2021]
   Nyckelord :Consumer Culture Theory; Socio-cultural Perspective; Political Consumerism; Ideology; Responsibilization; Consumer Resistance; Governmentality.; Business and Economics;

   Sammanfattning : We aim to enhance the understanding of how consumers draw from different ideologies in their meaning-making of brands taking a political stance. This research used a qualitative approach, more specifically, a case-based approach and netnography. LÄS MER

3. 2. Reaching for the Stars: An exploratory study to conceptualize product iconicity

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jakob Ferenius; Maria Agustina Carbone; Roosmarijn Morgans; [2020]
   Nyckelord :Iconic products; Iconic brands; Iconicity; Strategic brand management; Cultural branding; Business and Economics;

   Sammanfattning : Background/Problematization: Iconic brands are the gold standard of branding and have established a central role in the consumers’ lives. Behind every iconic brand, we can find iconic products. Despite the importance of these products, iconic products are overlooked in academia. LÄS MER