Sökning: "Maria Fernanda Eliopoulos"

Hittade 1 uppsats innehållade orden Maria Fernanda Eliopoulos.

  1. 1. Managing New Service Development through Relationship Marketing.- : An application of Six Sigma DMAIC methodology in a Telecom Company.

    Master-uppsats, KTH/Industriell Management

    Författare :Maria Fernanda Eliopoulos; [2012]
    Nyckelord :New Service Development NSD ; Relationship Marketing; DMAIC OF Six Sigma; Critical To Quality CTQ ; Voice of the Customer VOC ; Customer Satisfaction; Scenario 1 “Standard Services”; Scenario 2 “Special Solutions”.;

    Sammanfattning : Customer-oriented processes are essential to achieve customer satisfaction. This research describes the application of the concepts of Relationship Marketing as a starting point in the process of developing new services in a telecommunications service provider in Spain. LÄS MER