Sökning: "Maria Halling"

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  1. 1. Hur svårt kan det va?: En studie om kreativitet i arbetet med Melodifestivalen

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Maria Halling; Maria Sporre; [2008]
    Nyckelord :Creativity; Creative limitations; Value creation; Product renewal and stability; Creative management;

    Sammanfattning : The swedish song contest ”Melodifestivalen” is the most popular TV-show in Sweden according to number of viewers. Not only has it managed to remain the viewers’ number-one choice year after year, it has also engaged a lot of the viewers (2, 4 millions in this year’s final) to vote for their favourite song. LÄS MER