Sökning: "Maria Lindgärde"

Hittade 2 uppsatser innehållade orden Maria Lindgärde.

1. 1. Brand Equity within Skin Care : A Qualitative Study of Consumer Attitudes and Preferences towards Green Skin Care Brands

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Maria Lindgärde; Andrej Mionic; [2020]
   Nyckelord :Branding; Green Branding; Brand Equity; Customer-Based Brand Equity; Consumer Behavior; Skin Care;

   Sammanfattning : The green trend has exploded on the skin care market, as it is the fastest growing sector in the world market compared to other green cosmetic products. However, previous literature has primarily focused on cosmetics rather than skin care, which is why this study uses an exploratory and qualitative approach to study the attitudes Swedish consumers have towards skin care brands. LÄS MER

3. 2. Öst möter Väst : En kvalitativ studie om den svenska chefen i Kina

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Maria Lindgärde; Oskar Lundberg; [2017]
   Nyckelord :Tvärkulturellt ledarskap; tvärkulturell kommunikation; kinesiskt ledarskap; svenskt ledarskap; kultur;

   Sammanfattning : This qualitative study examines how Swedish managers in China, with Chinese employees, deal with cultural differences, and how potential challenges can be addressed. The study also aims to highlight cultural differences between China and Sweden that can lead to challenges for the Swedish manager. LÄS MER