Sökning: "Maria Pålsén"

Hittade 1 uppsats innehållade orden Maria Pålsén.

  1. 1. Man behöver inte dra en vits kanske. En kvalitativ studie av ledarskap och interna bloggar på Ericsson.

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Lena Lindgren; Maria Pålsén; [2009]
    Nyckelord :internal blogs; structurational model of technology; media use; media choice; leadership; framing theory; Technology and Engineering; Social Sciences;

    Sammanfattning : This master thesis is a qualitative analysis of leaders' choice and usage of internal blogs and the impact it has on leadership within Ericsson. Leaders choose to use the internal blogs because they are informal, personal channels of communication that can reach out directly to many employees and create credibility. LÄS MER