Sökning: "Maria Roeck Hansen"

Hittade 1 uppsats innehållade orden Maria Roeck Hansen.

1. 1. CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing

   Magister-uppsats, Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

   Författare :Maria Roeck Hansen; [2010]
   Nyckelord :Sustainable Core Competence; Position; Image; Integrated Market Communication; Corporate Social Responsibility; Swedbank;

   Sammanfattning : Aim: Problem background - CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. LÄS MER