Sökning: "Maria Säfström"

Hittade 1 uppsats innehållade orden Maria Säfström.

  1. 1. Vän eller fiende : hur konsumenten uppfattar modeannonser

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Maria Lyngåker; Emma-li Säfström; [2008]
    Nyckelord :marketing communication; fashion ads; consumers perception; marknadskommunikation; modeannonser; konsumenters uppfattning;

    Sammanfattning : In advertising, the target has traditionally been aimed towards the product’s advantages.Today the trend is that the advertisers want to create a restless and unsatisfied consumer. Theconsumer on her part is not trying to achieve a goal with her consumption, but experiences theconsumption itself as a goal. LÄS MER