Sökning: "Maria Säfström"
Hittade 1 uppsats innehållade orden Maria Säfström.
1. Vän eller fiende : hur konsumenten uppfattar modeannonser
Kandidat-uppsats, Högskolan i Borås/Institutionen TextilhögskolanSammanfattning : In advertising, the target has traditionally been aimed towards the product’s advantages.Today the trend is that the advertisers want to create a restless and unsatisfied consumer. Theconsumer on her part is not trying to achieve a goal with her consumption, but experiences theconsumption itself as a goal. LÄS MER
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