Sökning: "Maria Selting Rahne"

Hittade 1 uppsats innehållade orden Maria Selting Rahne.

  1. 1. When Failures Can Be Good: A quantitative study of how planned failures influence consumers' behaviour

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Matilda Stoltz; Maria Selting Rahne; [2013]
    Nyckelord :experiential marketing; event marketing; planned failure; consumer behaviour;

    Sammanfattning : In a world of information overload it is becoming increasingly important for marketers to resort to creative and engaging marketing tools to get their communication message to stand out. It has therefore become more and more popular to use experiential event marketing due to its high consumer involvement and interaction. LÄS MER