Sökning: "Maria Weibull"

Hittade 1 uppsats innehållade orden Maria Weibull.

  1. 1. Outletförsäljningens påverkan på modevarumärket

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Maja Rasmusson; Maria Weibull; [2010]
    Nyckelord :brand; fashion brand; outlet; brand equity; marketing mix; positioning;

    Sammanfattning : The purpose of the study is to examine how retailing trough brand owned outlet stores effectsthe fashion brand. The problem that the essay is aimed to solve is how the fashion brand isinfluenced by selling through outlets and what opportunities and risks it has on the brand. LÄS MER