Sökning: "Maria Zaytseva"

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  1. 1. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Maria Zaytseva; Alena Bazyleva; [2012]
    Nyckelord :Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

    Sammanfattning : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. LÄS MER