Sökning: "Maria Zaytseva"
Hittade 1 uppsats innehållade orden Maria Zaytseva.
1. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia
Magister-uppsats, Avdelningen för ekonomiSammanfattning : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. LÄS MER
Resultatsidor:
1