Sökning: "Mariama Manneh"

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  1. 1. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Mariama Manneh; [2017]
    Nyckelord :Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

    Sammanfattning : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. LÄS MER