Sökning: "Marianne Södersten"

Hittade 2 uppsatser innehållade orden Marianne Södersten.

  1. 1. I use it, therefore it is : The case of knowledge transfer during repatriation within management consulting

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Marianne Södersten; Carolin Westman Wall; [2009]
    Nyckelord :repatriate; repatriation; international assignent; management consulting; knowledge-intense business; knowledge transfer;

    Sammanfattning : This thesis examines which processes enable knowledge transfer and which factors affect the transfer of knowledge from a repatriate to the home office within management consulting services. The results from one firm engaging in management consulting activities in Sweden suggest that the prime process for knowledge transfer is through providing post-repatriation assignments, which requires the repatriate to use the acquired knowledge and to cooperate with coworkers and thus share the knowledge. LÄS MER

  2. 2. Marketing Your Intangible Future : Tangibilization of Retirement Savings at Handelsbanken and Swedbank

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Emelie Larsson; Marianne Södersten; [2008]
    Nyckelord :Retirement savings; Marketing; Intangibility; Tangibility; Complexity; Uncertainty;

    Sammanfattning : The purpose of this study is to investigate how individual retirement savings are made tangible for potential customers. As case companies we have studied the marketing strategies of Handelsbanken and Swedbank. LÄS MER