Sökning: "Marie Brand"

Visar resultat 1 - 5 av 46 uppsatser innehållade orden Marie Brand.

  1. 1. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Tamara Bonk; Marie Sophie Kubinski; [2023]
    Nyckelord :Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

    Sammanfattning : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. LÄS MER

  3. 2. Does Size Matter? : A quantitative study about how different-sized models in online shopping affect consumer loyalty among female customers in Sweden.

    Kandidat-uppsats,

    Författare :Joanna Kedzior; Marie Tiberg; [2022]
    Nyckelord :Different-Sized Models; Body Positivity; Awareness; Safety; Consumer Loyalty; Brand Imagery; Brand Judgments; Brand Feelings;

    Sammanfattning : This thesis aims to examine how the usage of different-sized models can improve consumer loyalty to a brand of female customers in Sweden. Previous research has examined how using non-skinny models appeals to female customers and what feelings are evoked, but there is little research on how this approach can increase consumer loyalty as a whole. LÄS MER

  4. 3. TASTE - An investigation on taste and class in relation to - kitsch, art and commodified luxury.

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Viktoria Marie Madsen; [2021]
    Nyckelord :Smag; Klassedistinktion; Habitus; Kulturel kapital; Pierre Bourdieu; Cindy Sherman; Louis Vuitton; Artification; Postmodernisme; Pop kultur; Kitsch; Luksus; Roland Barthes; Myter.;

    Sammanfattning : This thesis takes a closer look at the phenomena of taste in relation to kitsch, art and luxury, analyzing a visual campaign, by the luxury brand Louis Vuitton. The visual campaign is made by Louis Vuitton to promote a collaboration with the postmodern artist Cindy Sherman. LÄS MER

  5. 4. Skapandet av en grafisk profil till frisörföretag

    Kandidat-uppsats, Högskolan Dalarna/Grafisk teknologi

    Författare :Sanna Andersson; [2019]
    Nyckelord :Graphic profile; logotype; font; graphic identity; hairdresser.; Grafisk profil; logotyp; typsnitt; grafisk identitet; frisör.;

    Sammanfattning : Denna undersökning genomfördes tillsammans med Marie Gustavsson, ägare av frisörföretaget Studio M. Målet var att skapa en grafisk profil, som ska hjälpa företaget att förmedla nedanstående värdeord och värderingar: Rofyllt Personligt Lyhört Kvalitet Familjärt Yrkesstolthet Allas lika värde För att få kännedom om hur logotyper hos frisörer ser ut idag, genomfördes en visuell innehållsanalys. LÄS MER

  7. 5. Exploring Consumers’ Experiences of Co-branding with Influencers: A Case Study about Influencer Marketing with Nelly.com

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Marie Andersson; Mathilda Göthberg; [2018-07-03]
    Nyckelord :Influencer Marketing; Co-branding; Human Brand; Collaborations;

    Sammanfattning : The emergence of brands using influencers to reach their consumers, i.e. co-branding with influencers, has created a need for knowledge about how consumers experience it. With the aim of increasing this knowledge, a case study in the fashion industry was carried out with the brand Nelly. LÄS MER