Sökning: "Marie Sergue"

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  1. 1. Customer Churn Analysis and Prediction using Machine Learning for a B2B SaaS company

    Master-uppsats, KTH/Matematisk statistik

    Författare :Marie Sergue; [2020]
    Nyckelord :Churn; statistics; machine learning; Churn; statistik; maskininlärning;

    Sammanfattning : This past decade, the majority of services have been digitalized and data more and more available, easy to store and to process in order to understand customers behaviors. In order to be leaders in their proper industries, subscription-based businesses must focus on their Customer Relationship Management and in particular churn management, that is understanding customers cancelling their subscription. LÄS MER