Sökning: "Marie Tjernström"

Hittade 1 uppsats innehållade orden Marie Tjernström.

1. 1. Finrummets reklam : Appropriation av konstverk i annonser

   Kandidat-uppsats, Institutionen för kultur och kommunikation

   Författare :Sune Tjernström; [2011]
   Nyckelord :art and advertising; appropriation; cultural capital; appropriation; art; advertising; Las Meninas; cultural capital; konst; reklam; appropriation; kulturellt kapital;

   Sammanfattning : The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top;  one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez’s famous painting Las Meninas from 1655. LÄS MER