Sökning: "Marie Wallgren"

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  1. 1. Media Placement of Locations : An Exploratory Study of the Possible Trends within the Film Industry

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Marie-Louise Sörling; Viktor Wallgren; [2005]
    Nyckelord :Location; Product Placement; Motion Pictures; Image;

    Sammanfattning : Product placement is a relatively new idea within marketing. Despite this, it has become a more accepted and used concept, especially within the motion picture industry. It has been noticed that exposure on screen has had a positive effect on sales of the showed products, even though there are still no clear method to measure its efficiency. LÄS MER