Sökning: "Mariel Svensson"
Hittade 3 uppsatser innehållade orden Mariel Svensson.
1. Value creation and relationships in transformation : A study of social media in the travel industry
Magister-uppsats, Institutionen för ekonomisk och industriell utvecklingSammanfattning : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. LÄS MER
2. Value creation and relationships in transformation : A study of social media in the travel industry
Magister-uppsats, FöretagsekonomiSammanfattning : In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. LÄS MER
3. Successful Destination Branding? : A case study of DMOs in Brussels, Istanbul and Stuttgart
Magister-uppsats, Institutionen för ekonomisk och industriell utvecklingSammanfattning : Tourism is an important source of economic growth for destinations, which is why the interest for destination branding has grown in recent years. Meanwhile, Destination Marketing Organisations (DMOs) often struggle to promote their destination successfully. LÄS MER