Sökning: "Mariia Dovbenko"
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1. Role of nation brand ambassador/citizen diplomat. Case study of Sweden
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Everybody is a nation brand ambassador/citizen diplomat of his/her country of citizenship or residence or both. This phenomenon is receiving more presence in modern public diplomacy. Sweden is an epitomized example in this regard as a single state in the world that allowed its citizens to run the official Twitter account of the state. LÄS MER
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