Sökning: "Mariia Dovbenko"

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  1. 1. Role of nation brand ambassador/citizen diplomat. Case study of Sweden

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Mariia Dovbenko; [2021]
    Nyckelord :public diplomacy; citizen diplomacy; nation branding; soft power; nation brand ambassador; citizen diplomat; strategic communication; Social Sciences;

    Sammanfattning : Everybody is a nation brand ambassador/citizen diplomat of his/her country of citizenship or residence or both. This phenomenon is receiving more presence in modern public diplomacy. Sweden is an epitomized example in this regard as a single state in the world that allowed its citizens to run the official Twitter account of the state. LÄS MER