Sökning: "Mariia Lakanen"

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  1. 1. Branded Windows : The Semiotics of a Window Display

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Mariia Lakanen; [2016]
    Nyckelord :Brand Identity; Fashion Retail; Window Display; Visual Merchandising; Visual Communication; Semiotics;

    Sammanfattning : The objective of this study was to analyze the visual communication of fashion brand identity through the concept of window displays. Window displays are often categorized as an aspect of a much larger concept of visual merchandising that should be seen as a crucial part of the entire marketing communications. LÄS MER