Sökning: "Mariia Opanasenko"

Hittade 1 uppsats innehållade orden Mariia Opanasenko.

  1. 1. Customer journey in B2B SaaS business models

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Mariia Opanasenko; [2017]
    Nyckelord :Customer journey; customer experience; customer success; SaaS; B2B;

    Sammanfattning : In this paper customer journey for B2B SaaS business models was analyzed to study customer experience, customer success and its key performance indicators. The research method is the case study of Supplier Relationship Management SaaS solution provider. LÄS MER