Sökning: "Marina Årelid"

Hittade 1 uppsats innehållade orden Marina Årelid.

  1. 1. Kriskommunikation : eller"Det snöade för mycket"

    Magister-uppsats, Ekonomiska institutionen

    Författare :Petra Wilhelmsson; Marina Årelid; [2002]
    Nyckelord :Business and economics; Peter Gustavsson; Kris; Kommunikation; Crisis management; Massmedia; Journalister; Ekonomi;

    Sammanfattning : When a crisis hits a company, it is very important that the company communicate with its customers. Communication is important for a company in crisis because this is a way for the company to tell their side of the story and thereby try to get the customers to see things their way. LÄS MER