Sökning: "Mario Magnusson"

Hittade 1 uppsats innehållade orden Mario Magnusson.

  1. 1. Does CSR matter? : A Quantitative Dissertation on CSR Dimensions Impact on Brand Associations

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Oliver Åkerman; Mario Oreski; Gustav Magnusson; [2016]
    Nyckelord :Corporate social responsibility; CSR; Brand associations; Branding; Clothing industry;

    Sammanfattning : To be socially responsible is a hot topic around the world and it is often discussed how companies shall pull their weight. However, can companies also gain positive brand associations from working with different corporate social responsibility (CSR) dimensions? This study provides insight to what impact economic-, social- and environmental CSR have on brand associations within the clothing industry. LÄS MER