Sökning: "Marjorie Delagarde"

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  1. 1. Differentiation strategies in the fashion industry.

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Jacqueline Baykal; Marjorie Delagarde; [2011]
    Nyckelord :Differentiation strategies; fashion industry; attract customers;

    Sammanfattning : This essay looks at the various differentiation strategies for a company in the fashion industry. The chosen fashion company for this study is Zara. The reason for this is that Zara is a relatively new company which has grown quickly and today has a big market share. LÄS MER