Sökning: "Mark Afrouz"
Hittade 1 uppsats innehållade orden Mark Afrouz.
1. ‘Watch Out’ for Wearables : Factors that influence the purchase intention of smartwatches in Germany
Magister-uppsats, Högskolan i Jönköping/IHH, Marketing and LogisticsSammanfattning : Background: The rapid growth and increased competition in today’s technology industry leads to a growth in consumers’ expectations on new presented products. One of the growing markets within the technology sector are wearable devices – especially smartwatches. LÄS MER
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