Sökning: "Mark Klaiber"

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  1. 1. Gamification Use Intention : Examining the technology acceptance factors that define gamification use intention

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Michiel de Kok; Mark Klaiber; [2022]
    Nyckelord :Gamification; Demographics; Perceived Ease of Use; Perceived Enjoyment; Perceived Usefulness; Technology Acceptance Model; Use Intention; Gender; IT literacy; Educational Background; Age;

    Sammanfattning : During the past years, gamification has become an influential trend in technology and the promises are widespread. The definition of gamification is known as the implementation of game elements (leaderboards, badges, points) within a non-game context. LÄS MER