Sökning: "Market Channels"

Visar resultat 1 - 5 av 547 uppsatser innehållade orden Market Channels.

1. 1. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Maral Javadzadeh Tabatabaee; [2023-07-19]
   Nyckelord :Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

   Sammanfattning : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. LÄS MER

3. 2. Longtail-fenomenet i svenskdagligvaruhandel : En kvantitativ studie av försäljningskoncentrationen i den svenska dagligvaruhandelns e-handel jämfört med fysisk handel.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Martin Amrén; Albin Nilsson; [2023]
   Nyckelord :Long tail; Pareto; superstars; grocery; e-commerce; omni-channel; multi-channel; sales concentration; Longtail; pareto; superstars; dagligvaror; e-handel; omni-channel; multi-channel; försäljningskoncentration;

   Sammanfattning : Bakgrund: Med digital utveckling ökar användandet av digitala kanaler för att köpa produkter. Utvecklingen sätter ökad press på handeln att utveckla sitt digitala erbjudande. Problemformulering: Förutsättningarna att driva handel skiljer sig åt online jämfört med offline, sett både ur perspektiv från återförsäljare och köpare. LÄS MER

4. 3. Navigating the Evolving World of Fashion In-Game Advertising

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Evgenia Maria Botini; [2023]
   Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

5. 4. State-Sponsored Gambling Advertising

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Otto Lundbergh; Oliver Ohlin; [2023]
   Nyckelord :Swedish Gambling Market; Gambling Advertising; Svenska Spel; Share of Voice;

   Sammanfattning : Gambling in Sweden is increasing and is a large issue for both individuals and the state. The largest actor on the Swedish market is the state-owned company Svenska Spel which offers gambling services online and with a monopoly runs casinos and physical slot machines. To promote their games, Svenska Spel advertises through multiple channels. LÄS MER

7. 5. En vetenskaplig studie om kryptovaluta i ljuset av svensk sakrätt : Bitcoin – sakrättens kryptonit?

   Uppsats för yrkesexamina på avancerad nivå, Stockholms universitet/Juridiska institutionen

   Författare :Amir Champari; [2023]
   Nyckelord :bitcoin; Bitcoin; property law; tradition; financial instruments; MiFID 2; notification of transfer of claim; DeFi; decentralized finance; fintech; MiCA; blockchain; rights in rem; creditor protection; bitcoin; Bitcoin; sakrätt; tradition; finansiella instrument; MiFID 2; denuntiation; DeFi; decentraliserad finansiering; fintech; MiCA; blockkedja; borgenärsskydd;

   Sammanfattning : Access to finance is often a vital tool for a company to make investments which in turn leads to increased generation of income. In 2022, the amount of lending to non-financial companies increased by around 13 %. Banks' traditional lending channels have recently been challenged by DeFi. LÄS MER