Sökning: "Market attractivness"

Hittade 3 uppsatser innehållade orden Market attractivness.

  1. 1. Corporate social responsibility och employer branding : En studie av skillnader i organisationsattraktivitet mellan olika aspekter av CSR

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Rebecka Lindström; Frida Öst; [2017]
    Nyckelord :Corporate Social Responsibility; Internal CSR; External CSR; Employee Branding; Organizational Attractiveness; Generation Y; Person Organizational Fit; Signal Theory; Corporate social responsibility; intern CSR; extern CSR; employer branding; organisationsattraktivitet; generation Y; person organizational fit; signalteori;

    Sammanfattning : Bakgrund: På dagens arbetsmarknad råder det en hård konkurrens om kompetent personal. Organisationer har sett potentialen i att utvidga marknadsföringens användningsområde och skapa ett arbetsgivarvarumärke, ett så kallat employer brand(EB). LÄS MER

  3. 2. Att anpassa sig som attraktiv arbetsgivare : En kvalitativ studie gjord på uppdrag av en mindre kommun hur de arbetar för att vara en attraktiv arbetsgivare

    Magister-uppsats, Umeå universitet/Pedagogiska institutionen

    Författare :Joakim Bengtsson; Zakarias Granlund; [2015]
    Nyckelord :Employer; Branding; Attractive employer; Public Sector attractivness;

    Sammanfattning : In recent years it has become way more important for organizations to use their brand to market themselves as an employer. In a market where organizations are competing for labor it has been known that the brand can make it possible for organizations to differentiate themselves as unique and attractive place of work. LÄS MER

  4. 3. Different Applications for an Innovation : A feasibility analysis of a business opportunity

    Magister-uppsats, Internationella Handelshögskolan

    Författare :Carl Johnson; Silvina Tejada; [2007]
    Nyckelord :Feasibility analysis; PRIME framework; Innovation; Market attractivness; Creative techniques;

    Sammanfattning : Due to the pressure of hyper competitive markets, companies are forced to constantly search for improvements in their range of products and services. The success key is to be proactive and implement strategies that value innovation trough business processes and diversification of products and services. LÄS MER