Sökning: "Market communication"

Visar resultat 6 - 10 av 2031 uppsatser innehållade orden Market communication.

1. 6. VI LJUGER INTE HELT, MEN VI TALAR INTE OM HELA SANNINGEN - En kvalitativ innehållsanalys av svensk greenwashing

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Ebba Bäckman; Ella Åberg; [2023-09-20]
   Nyckelord :Greenwashing; Grön marknadsföring; Reklam; Multimodal analys; Semiotik; Retorikanalys;

   Sammanfattning : In the society of today environmental issues have a major impact on the agenda, which calls for the fact that organisations need to start prioritizing communication that strengthen their environmental profile. Since the demand for environmental friendly products and services increases the organisations need to work harder to market green products and services. LÄS MER

3. 7. Global Connection Chronicles: Building Bridges, Not Walls. - Exploring Business Sweden's Dynamic International Relationships in The African Market in terms of Trust, Commitment, Communication, and Culture.

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Dalia Adawi; Diana Kebedom; [2023-09-07]
   Nyckelord :International business relationship; Trust; Commitment; Communication; Creating -; Developing -; and Dissolving B2B relationships; Multicultural Business; Business Sweden; South Africa; Kenya;

   Sammanfattning : As the world continues to globalize at a fast pace, the trust, commitment, and communication that are the foundations of successful business-to-business (B2B) relationships may change. Especially in today's world of competing worldviews and increasing intergroup tensions, how do businesses strike this fine balance? Globalization accelerates and changes commercial ties, overlapping linguistic and cultural barriers, social tradition, etc. LÄS MER

4. 8. Leading the Change - Digital Leaders Facilitating MNEs’ Investment Behaviour

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Patricia Jahn; Veronika Barta; [2023-07-19]
   Nyckelord :Digital investment behaviour; Digital transformation; Digitalisation; Digital leadership; Organisational change; Digital capabilities; Digital strategy;

   Sammanfattning : In our ever-changing world guided by technological advancements and data-driven disruptions, enterprises need adaptation and development strategies to stay competitive. Digital transformation (DT) has great potential to help organisations maintain their market position in these turbulent times. LÄS MER

5. 9. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Maral Javadzadeh Tabatabaee; [2023-07-19]
   Nyckelord :Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

   Sammanfattning : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. LÄS MER

7. 10. Competing for the Curb: A Study of the Impact of Ride-Hailing Companies on Traditional Taxi Services

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Hampus Johansson; Sebastian Leijen; [2023-07-19]
   Nyckelord :Transportation Network Companies TNC ; Internet of Things IoT ; Business Model Canvas BMC ; Business Model Innovation BMI ; Transformation;

   Sammanfattning : In the bustling streets of Sweden, the emergence of Transportation Network Companies (TNCs) has shaken up the taxi industry, leaving incumbents grappling with the need to adapt their business models. While previous research has explored this phenomenon in other parts of the world, little is known about its impact in Sweden. LÄS MER