Sökning: "Market research"

Visar resultat 6 - 10 av 10204 uppsatser innehållade orden Market research.

1. 6. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Jakob Funck; Marcus Schöneman; [2024-02-13]
   Nyckelord :Digitalization; Internationalization; SME;

   Sammanfattning : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. LÄS MER

3. 7. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Moa Lind; Malin Morup; [2024-02-12]
   Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

4. 8. Mellan fri vilja och datadriven exploatering: En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Daniel Bengtsson; Lisa Hägglund; [2024-02-12]
   Nyckelord :marknadsföringsstrategier; onlinecasino; konsumentbeteenden;

   Sammanfattning : This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. LÄS MER

5. 9. FRISKOLOR OCH DESS ÄGANDE Hur påverkar huvudmannens storlek lärares uppfattningar om kvalitet i friskolor?

   Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

   Författare :Jakob Andersson; [2024-01-30]
   Nyckelord :;

   Sammanfattning : Sweden’s private schools are a topic that has been widely discussed in Swedish media as well as in academic research. Discussions about these schools tend to focus on comparisons between public and private schools as well as how private schools affect students’ academic results. LÄS MER

7. 10. Narkotikans roll i polisens strategier och arbete : En kvalitativ studie om den svenska polisens arbete mot narkotika

   Kandidat-uppsats, Mittuniversitetet/Institutionen för humaniora och samhällsvetenskap

   Författare :Nova Bergman; Linnea Alke; [2024]
   Nyckelord :Narcotics; Police work; Crime prevention; Crime fighting.;

   Sammanfattning : Due to the fact that narcotics is a highly current topic in the mass media, which draws attention to the prominent change that has taken place in the drug market in recent years, there is therefore not much significant research in the research area linked to Sweden yet. Therefore, this study will focus on investigating how the crime prevention and crime fighting efforts against narcotics are applied by the police in Police Region North in Sweden, as well as which crime prevention efforts the police believe should be used against narcotics in the future. LÄS MER